Are you beginning to think about when is it the right time to get back out in the marketplace and start promoting your products or services again? As COVID-19 restrictions begin to lift from state to state it is important to have a strategy ready to go to help you get your business back up and running as quickly as possible.
A good start is to question, does your business have a story to tell or a point of difference that you would like to share with the community? Or have you had something to share for a while but have held off until the time is right.
A press release, blog or social post is a great opportunity to get the word out there and to start sharing your good news stories with your followers, subscribers and potential new customers whose change of habits have changed dramatically over the last 6 – 8 weeks, and who may now be looking to change and experience something new.
It is also a good opportunity to re-educate the community about what you are now doing differently compared to before so customers can feel safe and inspired by your business culture.
Get in early and set yourself up with some good quality content and a plan for when you want to release your stories, as hopefully this may not be too far away.
Remember to always link your content back to your website or social links so your customers can continue to be kept up to date with the latest news.
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